Celebrity Firms: The Social Construction Of Market Popularity

We extend the concept of celebrity form the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how...

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Published in:The Academy of Management review 2006-01, Vol.31 (1), p.50-71
Main Authors: Rindova, Violina P., Pollock, Timothy G., Hayward, Mathew L. A.
Format: Article
Language:English
Subjects:
Assets
Business management
Business reputation
Business studies
Celebrities
Celebrity
Economic activity
Firm theory
Marketing
Media
Organizational behavior
Profitability
Studies
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description We extend the concept of celebrity form the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how the media construct firm celebrity by creating a "dramatized reality" in reporting on industry change and firms' actions. Firms contribute to this process by taking nonconforming actions and proactively seeking to manage impressions about themselves. [PUBLICATION ABSTRACT]
doi_str_mv 10.5465/AMR.2006.19379624
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source International Bibliography of the Social Sciences (IBSS); Business Source Ultimate; JSTOR Archival Journals and Primary Sources Collection
subjects Assets
Business management
Business reputation
Business studies
Celebrities
Celebrity
Economic activity
Firm theory
Marketing
Media
Organizational behavior
Profitability
Studies
title Celebrity Firms: The Social Construction Of Market Popularity
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