Using and validating the strategic alignment model

• Published in: The journal of strategic information systems 2004-09, Vol.13 (3), p.223-246
• Main Authors: Avison, David, Jones, Jill, Powell, Philip, Wilson, David
• Format: Article
• Language: English
• Subjects: Alignment framework; Alignment in practice; Business information; Communications technology; Exact sciences and technology; Information and communication sciences; Information processing and retrieval; Information science. Documentation; Information technology; Miscellaneous; Sciences and techniques of general use; Strategic alignment; Strategic alignment model; Strategic information systems
• ISSN: 0963-8687; 1873-1198
• DOI: 10.1016/j.jsis.2004.08.002

The literature suggests that firms cannot be competitive if their business and information technology strategies are not aligned. Yet achieving strategic alignment continues to be a major concern for business executives. A number of alignment models have been offered in the literature, primary among them the strategic alignment model (SAM). However, there is little published research that attempts to validate SAM or describe its use in practice. This paper reports on the use of SAM in a financial services firm. Data from completed projects are applied to the model to determine whether SAM is useful as a management tool to create, assess and sustain strategic alignment between information technology and the business. The paper demonstrates that SAM has conceptual and practical value. The paper also proposes a practical framework that allows management, particularly technology management, to determine current alignment levels and to monitor and change future alignment as required. Through the use of this framework, alignment is more likely to be achieved in practice.