Social categorization as a function of priming

The present study investigates the effect of priming on the use of social categorizations. Using sex and race as stimulus categorizations, previous studies failed to confirm the hypothesis that priming one of the two available categorizations would enhance the use of the primed categorization relati...

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Bibliographic Details
Published in:European journal of social psychology 1995-11, Vol.25 (6), p.695-701
Main Authors: van Twuyver, Mariette, Van Knippenberg, Ad
Format: Article
Language:English
Subjects:
Biological and medical sciences
Discrimination
Fundamental and applied biological sciences. Psychology
Priming
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social attribution, perception and cognition
Social categorization
Social psychology
Social status
Social structure
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Summary:The present study investigates the effect of priming on the use of social categorizations. Using sex and race as stimulus categorizations, previous studies failed to confirm the hypothesis that priming one of the two available categorizations would enhance the use of the primed categorization relation to the not‐primed categorization. As suggested by Stangor, Lynch, Duan and Glass (1992). a momentary increase in accessibility may be insufficient to further enhance the use of highly accessible categorizations like race and sex, but it may be expected that priming will increase the use of categorizations which are less habitually used in daily life. The results of the present experiment support the hypothesis that, when the stimulus categorizations are weakly accessible (university major, university town), the relative use of the previously primed categorizations does indeed increase, compared to the alternative, not‐primed, categorization.
ISSN:0046-2772
1099-0992
DOI:10.1002/ejsp.2420250608