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Commentary: new technologies, public relations, and democracy
This commentary is based on Hiebert's keynote address given to BledCom 2004, the 11th International Public Relations Research Symposium on “New Concepts and Technologies for Public Relations, Public Affairs, and Corporate Communication,” Bled, Slovenia, July 2, 2004. It suggests that the new co...
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Published in: | Public relations review 2005-03, Vol.31 (1), p.1-9 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | This commentary is based on Hiebert's keynote address given to BledCom 2004, the 11th International Public Relations Research Symposium on “New Concepts and Technologies for Public Relations, Public Affairs, and Corporate Communication,” Bled, Slovenia, July 2, 2004. It suggests that the new communication technologies can save democracy by restoring dialogic and participatory communication in the public sphere, thus preserving a role for public relations as two-way communication rather than propaganda and spin. However, the pathway ahead for public relations is strewn with landmines. |
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ISSN: | 0363-8111 1873-4537 |
DOI: | 10.1016/j.pubrev.2004.11.001 |