Public Diplomacy: Lessons from King and Mandela: Restoring America's Image around the World

Explores how to inform & persuade foreign publics that cherished US ideals, eg, pluralism, freedom, & democracy, are fundamental human values to be pursued in their own countries. Also considered is whether the US government should be the only, or even the main, transmitter of public diploma...

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Bibliographic Details
Published in:Policy review (Washington, D.C.) D.C.), 2005-10 (133)
Main Authors: Rosen, Brian, Wolf, Charles Jr
Format: Article
Language:English
Subjects:
Cultural Values
Democracy
Diplomacy
King, Martin Luther
Nongovernmental Organizations
Nonprofit Organizations
Speeches
United States of America
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Summary:Explores how to inform & persuade foreign publics that cherished US ideals, eg, pluralism, freedom, & democracy, are fundamental human values to be pursued in their own countries. Also considered is whether the US government should be the only, or even the main, transmitter of public diplomacy's content rather than sharing this function with nongovernmental (nonprofit) organizations & responsible business, labor, & academic entities, & whether public diplomacy transmissions & transactions be viewed & conducted to encourage dialogue or "multilogue" rather than as a monologue through one-way transmission by the US. The argument that the US marketing sector ought to lead public diplomacy efforts is critiqued in terms of differences between private & public goods. A "constituency/adversary" hypothesis is then proposed to guide thinking & debate about public diplomacy & the formulation & implementation of more effective US public diplomacy efforts. To test this hypothesis, the speeches & public writings of Martin Luther King, Jr, & of Nelson Mandela are examined; the so-called "King risk" & "Mandela risk" are considered in the context of public diplomacy dilemmas confronting the US, particularly in the Middle East. M. Ruben
ISSN:0146-5945