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The Social Control of Philanthropy

Much of philanthropic activity on the North American continent takes the form of highly organized campaigns to collect money. Social norms support them, departure from which may entail penalties sometimes severe enough to affect the individual's social ambitions or business career. A small grou...

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Bibliographic Details
Published in:The American journal of sociology 1953-03, Vol.58 (5), p.451-460
Main Author: Ross, Aileen D.
Format: Article
Language:English
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Summary:Much of philanthropic activity on the North American continent takes the form of highly organized campaigns to collect money. Social norms support them, departure from which may entail penalties sometimes severe enough to affect the individual's social ambitions or business career. A small group of men who control philanthropy pass punishments and rewards for canvassing or donating down to men lower in social rank, and these in turn pass them to those beneath them, and so on down the line. Some controls are implicit in the relationships between individuals and are not recognized as pressures, while others are resented. Controls too often used tend to lose their efficacy.
ISSN:0002-9602
1537-5390
DOI:10.1086/221198