Conservative Factors in the Changing Culture of a Zapotec Town

A 10.5 month study of the culture of a Zapotec Indian town, using participant observation & informal interviewing, revealed the presence of 2 cultural traits which restrain intrasocietal diffusion of recently accepted customs: (1) a failure of early acceptors of alien customs to advocate that ot...

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Bibliographic Details
Published in:Human organization 1966-07, Vol.25 (2), p.116-121
Main Author: Taylor, Robert B.
Format: Article
Language:English
Subjects:
Bricks
Communities
Conservative/Conservatives/Conservatism
Cultural anthropology
Cultural change
Cultural customs
Culverts
India/Indian/Indians
Indian culture
Psychological attitudes
Reluctance
Residential buildings
Town/Towns
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Summary:A 10.5 month study of the culture of a Zapotec Indian town, using participant observation & informal interviewing, revealed the presence of 2 cultural traits which restrain intrasocietal diffusion of recently accepted customs: (1) a failure of early acceptors of alien customs to advocate that others adopt them, & (2) a reluctance to imitate overtly the recently accepted, nontraditional customs of another resident. Evidence that advocacy & imitation are more acceptable in some cultures than they are in the Zapotec town studied is presented, & these diff's may contribute to cross-cultural diff's in change rates. If the advance of change theory is to be accelerated, these & other cultural features which facilitate or restrain intrasocietal diffusion must be identified & their interrelationships studied. AA.
ISSN:0018-7259
1938-3525
DOI:10.17730/humo.25.2.n286421k36064t37