A COMPARISON OF FACTORS INFLUENCING ISSUE DIVERSITY IN THE U.S. AND TAIWAN

The study extends agenda-setting research by examining issue diversity as a consequence of media exposure. Results from two surveys—one conducted in the United States, the other in Taiwan—illustrate differences in the cultures of the two samples. In general, older individuals who find low utility in...

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Bibliographic Details
Published in:International journal of public opinion research 1995-01, Vol.7 (4), p.353-365
Main Authors: Wanta, Wayne, King, Pu-tsung, McCombs, Maxwell E.
Format: Article
Language:English
Subjects:
Agenda
AGENDA, AGENDA-SETTING
Communication in politics
Comparative Study
Cross cultural studies
Information sources
Mass Media
MASS MEDIA (NEWSPAPERS, MAGAZINES, TV, RADIO, ETC.)
Measurement
Media
News media
Political attitudes
Political culture
Political uses
Politics
Public Opinion
Public opinion surveys
Readership
Social research
SURVEY DATA AND POLLING DATA
Taiwan
TAIWAN AND REPUBLIC OF CHINA
U.S.A
United States
UNITED STATES, 1945 TO PRESENT
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Summary:The study extends agenda-setting research by examining issue diversity as a consequence of media exposure. Results from two surveys—one conducted in the United States, the other in Taiwan—illustrate differences in the cultures of the two samples. In general, older individuals who find low utility in advertising information but who read a variety of newspapers and feel a strong civic duty to keep informed believe there are many important issues facing the United States. Younger, highly educated individuals who have a high interest in political news and who read a variety of newspapers believe there are many important issues facing Taiwan.
ISSN:0954-2892
1471-6909
DOI:10.1093/ijpor/7.4.353