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Girl, woman, Guy, man,: the effects of sexist labeling

To investigate the effects of sexist labeling, 60 Ms & 60 Fs were asked to complete questionnaires evaluating an artist & a series of paintings on a variety of cognitive & affective measures. For 50% of the Ss, the artist was identified as a M with either a high ("man"), low (&...

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Bibliographic Details
Published in:Sex roles 1984-02, Vol.10 (3-4), p.183-194
Main Authors: LIPTON, J. P, HERSHAFT, A. M
Format: Article
Language:English
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Summary:To investigate the effects of sexist labeling, 60 Ms & 60 Fs were asked to complete questionnaires evaluating an artist & a series of paintings on a variety of cognitive & affective measures. For 50% of the Ss, the artist was identified as a M with either a high ("man"), low ("guy"), or neutral SS label ("person"); for the other 50%, the artist was identified similarly as "woman," "girl," or "person." With the F artist, the findings indicate that the low & high SS labels had an equally negative effect on the Ss' judgments; with the M artist, the low & high SS labels had an equally positive effect. Surprisingly, a M labeled as a person was upgraded, providing an interesting switch in the interaction. There were no significant differences between M & F Ss. The social & psychological implications of the findings are discussed. 3 Figures, 72 References. Modified AA.
ISSN:0360-0025
1573-2762
DOI:10.1007/BF00287773