Selling sex to radio program directors : A content analysis of radio & records magazine

This study was designed to examine whether radio format & musical artists' gender predict sexual content in trade advertisements geared toward radio program directors. Advertisements were coded from one of the leading music trade magazines, Radio & Records magazine, between 2002 & 2...

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Bibliographic Details
Published in:Sex roles 2006-05, Vol.54 (9-10), p.675-686
Main Authors: TANNER-SMITH, Emily E, WILLIAMS, Damian T, NICHOLS, Denise
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Artists
Biological and medical sciences
Content analysis
Cultural Capital
Entertainment Industry
Females
Fundamental and applied biological sciences. Psychology
Gender
Gender differences
Gender stereotypes
Group Membership
Interpersonal Relationship
Males
Marketing
Music
Music industry
Periodicals
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Radio
Radio programming
Researchers
Sex Differences
Sex Role
Sex Stereotypes
Singers
Social psychology
Social role. Sex role
Social Structure
Stereotypes
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Summary:This study was designed to examine whether radio format & musical artists' gender predict sexual content in trade advertisements geared toward radio program directors. Advertisements were coded from one of the leading music trade magazines, Radio & Records magazine, between 2002 & 2003. Results indicated that overall women artists used sexual content in trade advertisements more often & to a greater degree than did men. In some cases, advertisements in radio formats with younger demographic markets, such as pop or hip-hop, also used higher levels of sexual content. It is concluded that the organizational context of the commercial music industry helps to perpetuate status differences between women & men artists, which may then bring about a cognitive bias in the field that promotes women artists' over reliance on using sexual content in trade advertisements. Tables, Appendixes, References. Adapted from the source document.
ISSN:0360-0025
1573-2762
DOI:10.1007/s11199-006-9033-z