The Contingency of Contingent Valuation: How Much Are People Willing to Pay against Alzheimer's Disease?

The present work focuses on the choice of the elicitation technique within a contingent valuation (CV) framework. We simultaneously apply three different elicitation techniques to elicit willingness-to-pay (WTP) values for three programs against Alzheimer's disease. First, the dichotomous choic...

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Bibliographic Details
Published in:International journal of health care finance and economics 2002-09, Vol.2 (3), p.219-240
Main Authors: Nocera, Sandra, Bonato, Dario, Telser, Harry
Format: Article
Language:English
Subjects:
Adolescent
Adult
Alzheimer Disease - economics
Alzheimer Disease - psychology
Alzheimer's disease
Alzheimers disease
Attitude to Health
Caregivers
Congestive heart failure
Cost benefit analysis
Decision making
Dementia
Disease
Female
Financing, Personal
Health care
Health care expenditures
Health care industry
Health care policy
Health Care Surveys - methods
Health economics
Health insurance
Health Services Research
Humans
Income taxes
Insurance premiums
Interval estimators
Male
Methods
Middle Aged
Musical intervals
Parents
Patients
Payments
Population
Product choice
Statistical analysis
Statistical median
Studies
Switzerland
Valuation
Willingness to pay
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Summary:The present work focuses on the choice of the elicitation technique within a contingent valuation (CV) framework. We simultaneously apply three different elicitation techniques to elicit willingness-to-pay (WTP) values for three programs against Alzheimer's disease. First, the dichotomous choice approach is used, which is the standard procedure. However, giving respondents only a yes/no response alternative seems to result in overestimated WTP values. Therefore, we secondly apply the dissonance-minimizing format which screens respondents for their preferences and thus avoids possible yea-saying and protest answers against the payment vehicle. The third format, a modified version of the payment card, allows respondents to express a level of voting certainty and to make less of a commitment. With our findings we show that a well-designed CV method is a suitable instrument for helping decision makers in the health care sector and that the Swiss population favors highly a program which improves the situation of informal caregivers.
ISSN:1389-6563
2199-9023
1573-6962
2199-9031
DOI:10.1023/a:1020441726964