Improving Reproductive Health Knowledge in Rural China-A Web-Based Strategy

• Published in: Journal of health communication 2009-10, Vol.14 (7), p.690-714
• Main Authors: Tang, Songyuan, Tian, Lichuan, Cao, Wei Wei, Zhang, Kaining, Detels, Roger, Li, Virginia C.
• Format: Article
• Language: English
• Subjects: Adult; Biological and medical sciences; China; Data Collection; Feasibility Studies; Female; Health Education - methods; Health promotion; Health services; Health technology assessment; Humans; Information dissemination; Internet; Logistics; Male; Medical sciences; Miscellaneous; Public health. Hygiene; Public health. Hygiene-occupational medicine; Reproductive health; Reproductive Medicine - education; Rural areas; Rural Population; Training
• ISSN: 1081-0730; 1087-0415
• DOI: 10.1080/10810730903204270

In China, one of the major problems in upgrading rural health services is the difficulty of communicating between the rural and urban areas. Enabling local agencies to access the Internet in resource-poor areas can provide an efficient means of diffusing current training and information and will have far-reaching policy implications. To test the feasibility of using the Internet to deliver needed health information to the countryside, the UCLA School of Public Health and the Institute of Health Studies of Kunming Medical College (IHS-KMC) collaborated in an experimental website project to improve the quality of reproductive health services to promote women's health in three rural counties of Yunnan. The project involved the county government and the Bureau of Public Health, the Bureau of Family Planning; the Bureau of Education, Women's Federation, and the Maternal and Child Health Station targeting village health workers and teachers; women's cadres. Three counties, matched on socioeconomic status, participated in the study and were randomized to receive three programs. Nanhua County received computer skill training and logistic support including a planning workshop for information diffusion. Mouding County received computers only. Dayao, the control county, did not receive the full program until the conclusion of the project. The study demonstrated that the use of a website to disseminate health information in remote rural areas is not only feasible but that it also will be enthusiastically adopted by local health workers and interested parties. Moreover, the knowledge was diffused from the primary population of village doctors, family planning workers, women's cadres, and teachers to the secondary population of villagers and students.