Exploring consumer boycott intelligence using a socio-cognitive approach

Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variable...

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Bibliographic Details
Published in:Journal of business research 2010-04, Vol.63 (4), p.347-355
Main Authors: Farah, Maya F., Newman, Andrew J.
Format: Article
Language:English
Subjects:
Attitudes
Boycott
Boycotting intentions
Boycotts
Christen
Christians
Cognition
Cognition & reasoning
Cognitive-behavioral factors
Consumer attitudes
Consumer attitudes Market intelligence Boycotting intentions Theory of planned behavior
Consumer behavior
Consumer behaviour
Consumer preferences
Consumers
Intelligence
Kognition
Konsumentenboykott
Lebanon
Libanon
Locus of control
Market analysis
Market intelligence
Muslime
Muslims
Perceived control
Psychological theories
Psychology
Religious cultural groups
Resistance
Social cognition
Social psychology
Studies
Subjectivity
Theory
Theory of planned behavior
Verbrauchereinstellung
Work
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