Negative Campaigning

The past two decades have seen an explosion of social science research on negative political advertising as the number of political observers complaining about its use -- if not negative campaigning itself -- has also grown dramatically. This article reviews the literature on negative campaigning --...

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Bibliographic Details
Published in:Annual review of political science 2009-01, Vol.12, p.285-306
Main Authors: Lau, Richard R, Rovner, Ivy Brown
Format: Article
Language:English
Subjects:
Advertising
Campaigns, Political
Candidates
Democracy
Online Access:Get full text
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