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Transgression, self-image, and compliant behavior

Tested the hypothesis that compliance increases following transgression, primarily because compliance restores self-esteem which was lost as a result of transgression. Self-esteem and transgression were manipulated in a 2 * 2 factorial design experiment employing 44 male undergraduates. Differences...

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Bibliographic Details
Published in:Journal of personality and social psychology 1971-11, Vol.20 (2), p.176-179
Main Author: McMillen, David L
Format: Article
Language:English
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Summary:Tested the hypothesis that compliance increases following transgression, primarily because compliance restores self-esteem which was lost as a result of transgression. Self-esteem and transgression were manipulated in a 2 * 2 factorial design experiment employing 44 male undergraduates. Differences in compliance between transgression and no-transgression ss occurred only when ss received no self-esteem manipulation prior to the compliant request. Results are discussed in terms of consistency between self-image and behavior.
ISSN:0022-3514
1939-1315
DOI:10.1037/h0031686