Life in a Master Planned Estate-Community and Lifestyle or Conflict and Liability?

Master planned estates (MPEs) in Australia and internationally are increasingly promoted as offering both enhanced lifestyles and closer communities. Resort-style facilities and environmental enhancements are often included in these estates and are promoted in marketing material to evoke an image of...

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Bibliographic Details
Published in:Urban policy and research 2010-12, Vol.28 (4), p.451-469
Main Authors: Goodman, Robin, Douglas, Kathy
Format: Article
Language:English
Subjects:
Assets
Australia
Bodies corporate
Cities
Communities
Community
Conflict
Development
Life styles
Lifestyles
Management
Marketing
Master planned estates
Melbourne: Social conditions
Owners corporations
Ownership
Privatisation
Property development
Social conditions
Town planning
Urban sociology
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Summary:Master planned estates (MPEs) in Australia and internationally are increasingly promoted as offering both enhanced lifestyles and closer communities. Resort-style facilities and environmental enhancements are often included in these estates and are promoted in marketing material to evoke an image of an affluent lifestyle in promotion. Such assets are sometimes placed into collective private ownership using a joint legal entity known in Victoria as an owners corporation. This brings with it a range of legal obligations and requires ongoing management. This article explores the promotional images invoked by developers and compares them with the reality of life in one Melbourne MPE with privatised community assets. A disjuncture is shown between the promoted harmonious community in the MPE and the reality of managing complex and sometimes inadequate assets. The authors argue that this ownership arrangement should be avoided where possible due to the long-term ramifications of this kind of development decision.
ISSN:0811-1146
1476-7244
DOI:10.1080/08111146.2010.528743