Associative sexual responses in relation to sexual arousal, guilt, and external approval contingencies

Studied associative responses to double entendre words in relation to: (1) individual differences in sex-guilt, (2) differing expectancies for external censure, and (3) different degrees of sexual stimulation. The inhibitory effects of guilt and censure expectations under conditions of sexual arousa...

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Bibliographic Details
Published in:Journal of personality and social psychology 1968-10, Vol.10 (2), p.142-147
Main Authors: Galbraith, Gary G, Mosher, Donald L
Format: Article
Language:English
Subjects:
Analysis of Variance
Arousal
Association
Guilt
Human
Humans
Male
Physiological Arousal
Reinforcement (Psychology)
Semantics
Sex
Sexual Behavior
Social Approval
Stimulation
Word Associations
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Summary:Studied associative responses to double entendre words in relation to: (1) individual differences in sex-guilt, (2) differing expectancies for external censure, and (3) different degrees of sexual stimulation. The inhibitory effects of guilt and censure expectations under conditions of sexual arousal were the primary foci of interest. Results showed that (1) sexual responses were inhibited by sex-guilt, (2) responses of low sex-guilt Ss shifted as external censure contingencies changed, but no corresponding shifts occurred in the responses of high guilt Ss, (3) sexual stimulation led to increased sexual responsiveness in the low guilt group, and (4) sex-guilt differences were related to differences in awareness of the sexual meaning of double entendre words. Ss were 168 college males.
ISSN:0022-3514
1939-1315
DOI:10.1037/h0026386