Misunderstanding standardized language in research interviews

Leaving the interpretation of words up to participants in standardized survey interviews, aptitude tests, and experiment instructions can lead to unintended interpretation; more collaborative interviewing methods can promote uniform understanding. In two laboratory studies (a factorial experiment an...

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Bibliographic Details
Published in:Applied cognitive psychology 2004-03, Vol.18 (2), p.169-188
Main Authors: Schober, Michael F., Conrad, Frederick G., Fricker, Scott S.
Format: Article
Language:English
Subjects:
Biological and medical sciences
Concepts
Fundamental and applied biological sciences. Psychology
Interpretation
Interviews
Linguistic aspects
Listening comprehension
Methodology. Experimentation
Misunderstandings
Psychological tests
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Psychometrics. Statistics. Methodology
Standardization
Surveys
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Summary:Leaving the interpretation of words up to participants in standardized survey interviews, aptitude tests, and experiment instructions can lead to unintended interpretation; more collaborative interviewing methods can promote uniform understanding. In two laboratory studies (a factorial experiment and a more naturalistic investigation), respondents interpreted ordinary survey concepts like ‘household furniture’ and ‘living in a house’ quite differently than intended in strictly standardized interviews, when the interpretation was left entirely up to them. Comprehension was more accurate when interviewers responded to requests for clarification with non‐standardized paraphrased definitions, and most accurate when interviewers also provided clarification whenever they suspected respondents needed it. Copyright © 2004 John Wiley & Sons, Ltd.
ISSN:0888-4080
1099-0720
DOI:10.1002/acp.955