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The economic utility of foreign language study
The study applies economic utility theory to the question of why students choose to learn a specific foreign language (FL). Economic utility, a basic theory of economics, explains the preference of a consumer for a given product. To measure utility, we surveyed 84 graduate business students about th...
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Published in: | The Modern language journal (Boulder, Colo.) Colo.), 1998, Vol.82 (4), p.457-472 |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | The study applies economic utility theory to the question of why students choose to learn a specific foreign language (FL). Economic utility, a basic theory of economics, explains the preference of a consumer for a given product. To measure utility, we surveyed 84 graduate business students about their reasons for studying 1 of the 8 languages offered at Thunderbird, The American Graduate School of International Management. We compared their responses with economic indicators such as the gross domestic product (GDP), population, GDP per capita, corporate job opportunities, direction of trade statistics, and most active big emerging markets. According to the indicator, different languages assume economic importance. The study, although limited in scope by sample size, yields insight into the real and perceived costs and benefits of learning a FL. (Verlag). |
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ISSN: | 0026-7902 1540-4781 |
DOI: | 10.1111/j.1540-4781.1998.tb05533.x |