Consumer Responses to Corporate Social Responsibility (CSR) in China

This research explores how consumers respond to Corporate Social Responsibility (CSR) in China with a multiproduct, comparative survey. Empirical results conclude that (1) Chinese consumers, who show a high level of awareness and trust of CSR, are more likely to transform a good CSR record into posi...

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Bibliographic Details
Published in:	Journal of business ethics 2011-06, Vol.101 (2), p.197-212
Main Authors:	Tian, Zhilong, Wang, Rui, Yang, Wen
Format:	Article
Language:	English
Subjects:	Age groups Associations Business and Management Business Ethics China Consumer advertising Consumer behavior Consumer behaviour Consumer economics Consumer goods industries Consumer motivation Consumer research consumer responses Consumers Corporate responsibility Corporate Social Responsibility CSR Demographic indicators Demographics Demography Education Empirical research Ethical consumerism Ethics Hypotheses Income Information processing Konsumentenverhalten Management Markenimage Marketing Philosophy product category Purchase intention Quality of Life Research Social response Social responsibility Strategic management Studies Surveys Trust
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