One More Awareness Gap? The Behaviour–Impact Gap Problem

Preceding research has made hardly any attempt to measure the ecological impacts of pro-environmental behaviour in an objective way. Those impacts were rather supposed or calculated. The research described herein scrutinized the ecological impact reductions achieved through pro-environmental behavio...

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Bibliographic Details
Published in:Journal of consumer policy 2012-03, Vol.35 (1), p.145-163
Main Author: Csutora, Maria
Format: Article
Language:English
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