COMPETING IN A "LOW PRICE" WORLD

Look at all your product lines and markets and find those areas where the margins are the highest and the price pressures the lowest. * What is it about that part of the business that makes it different from the others in the low price arena? * Is it your relationship with the customer? * Is it in a...

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Bibliographic Details
Published in:Concrete Products 2012-09, Vol.115 (9), p.9-9
Main Author: Shedd, David E
Format: Magazinearticle
Language:English
Subjects:
Airline industry
Business
Business to business commerce
Chains
Competition
Corporate profiles
Customer satisfaction
Customer services
Maintenance
Market niche
Markets
Product lines
Purchasing
Suppliers
Online Access:Get full text
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Summary:Look at all your product lines and markets and find those areas where the margins are the highest and the price pressures the lowest. * What is it about that part of the business that makes it different from the others in the low price arena? * Is it your relationship with the customer? * Is it in a different market niche? * Are you offering a unique product or service to these customers? * Is this part of the business growing? Think of the company that performs routine maintenance on a complex product that offers re-sale and upgrade items or follow-on services at a good (not larcenous) price. * How else can you improve the customer's experience of using your products? * What other complementary markets would it make sense to enter? * Other industries or markets to which your suppliers sell? * Other industries that companies in the chain of purchasing sell to?
ISSN:0010-5368