Budweiser adjusts to beer-drinking customs in China; Brand is upscale option in world's-largest beer market

Budweiser, the American everyman's beer, has an alternate identity in China, where it's a premium choice for younger, upscale consumers. Bud is even sold in attractive gift packs. Right now Budweiser is ushering in the Year of the Snake - China's biggest holiday for marketers, Chinese...

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Bibliographic Details
Published in:Advertising Age 2013-02, Vol.84 (6), p.15
Main Author: Beattie, Anita Chang
Format: Article
Language:English
Subjects:
Advertising
Advertising campaigns
Breweries
Brewing industry
Chinese culture
Gifts
Management
Marketing
New year
Services
Online Access:Get full text
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