The neurobiology of experience: Memory-prediction and its role in the management decision-making process

The role of experience is well recognized in all professional fields. This article will elaborate on the neurobiology of experience and its role in the decision-making process within the management field. Gregory (1970) postulated that 90% of sensory information is lost by the time it reaches the br...

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Bibliographic Details
Published in:The Canadian Manager 2012-01, Vol.36 (4), p.26
Main Authors: Jelavic, Matthew, Vincenti, Michele
Format: Article
Language:English
Subjects:
Decision making
Dopamine
Engineering
Experiential learning
Management consultants
Management decisions
Managers
Memory
Motorcycles
Neurobiology
Neurosciences
Problem solving
Wealth management
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Summary:The role of experience is well recognized in all professional fields. This article will elaborate on the neurobiology of experience and its role in the decision-making process within the management field. Gregory (1970) postulated that 90% of sensory information is lost by the time it reaches the brain. Repetition helps diminish this problem. This information comes into the brain as low-level sensory inputs that move through progressive layers of neocortex until they reach the higher auto-associative regions of the brain that form invariant representations. It is the amygdala in your brain that has the difficult task of streamlining the communications inside your brain. The amygdala sends impulses to the hypothalamus for activation of the sympathetic nervous system. Managers need to allow their own amygdala to surface at the conscious level in order to distinguish an abstract perception from the more cogent one. Effective managers can make these predictions based on past experiences and exceptional recognition of abstract concepts and sensory subtleties that others miss.
ISSN:0045-5156