The magic of a million: who says employees can't raise a million?

At Methodist Hospital of Indiana (Indianapolis, Indiana), a campaign that included 6,400 employees generated $1.6 million in pledges. The campaign was led by an 18-member steering committee that was chaired by a 20-year employee. The most crucial step in the entire process was the selection of the E...

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Bibliographic Details
Published in:Fund raising management 1994-02, Vol.24 (12), p.20
Main Authors: Manning, Jane E, Bixler, Patricia A
Format: Magazinearticle
Language:English
Subjects:
21st century
Advisors
Case studies
Chief executive officers
Committees
Communication
Donations
Employees
Finance
Fund raising
Health care industry
Hospitals
Managers
Marketing
Methods
Nonprofit hospitals
Presidents
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Summary:At Methodist Hospital of Indiana (Indianapolis, Indiana), a campaign that included 6,400 employees generated $1.6 million in pledges. The campaign was led by an 18-member steering committee that was chaired by a 20-year employee. The most crucial step in the entire process was the selection of the Employee Campaign Steering Committee members. The approach taken by the hospital was to have the campaign chairperson, based on her experience, hand-select individuals whom she knew would be committed to the project. One of the greatest challenges for the committee was the establishment of the solicitation approach. The "Hour Club" concept came from a committee member. The concept called for employee contributions of one hour of pay per month divided by 26 pay periods per year for a total of 5 years. This approach was successful as it allowed for equality of recognition among hourly and salaried employees.
ISSN:0016-268X
1930-8000