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Creating user profiles to improve information quality

User profiling enables information professionals to understand each individual's or group's information needs (content, level, parameters), what that information will be used to support (task association, outputs/goals), what the optimum delivery mechanism is (frequency, format, place), an...

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Bibliographic Details
Published in:Online 2004-05, Vol.28 (3), p.30-33
Main Author: HENCZEL, Sue
Format: Article
Language:English
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Summary:User profiling enables information professionals to understand each individual's or group's information needs (content, level, parameters), what that information will be used to support (task association, outputs/goals), what the optimum delivery mechanism is (frequency, format, place), and what constraints exist, usually caused by technical infrastructure and work flows. It also provides insight into the users' expectations regarding content and service. User profiling is a process in its own right, but can also stem from an information audit process. Whether conducted as an independent project or as an outcome of an information audit, user profiling determines the information needs of a client base and identifies their delivery preferences on both an individual and a group basis. User profiling is not without controversy, raising issues about privacy and stereotyping.
ISSN:0146-5422
2324-9706