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A research by University of North Carolina-Charlotte professor Alan Freitag, has found that employee dissatisfaction with benefits was tied to poor communication, suggesting more integration is needed between public relation and human resource functions. The study, which evaluates the depth of HR ma...

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Bibliographic Details
Published in:Public Relations Tactics 2004-07, Vol.11 (7), p.4
Main Authors: Rawlins, Brad, Stoker, Kevin
Format: Article
Language:English
Subjects:
Communication
Employee benefits
Human resource management
Online Access:Get full text
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Summary:A research by University of North Carolina-Charlotte professor Alan Freitag, has found that employee dissatisfaction with benefits was tied to poor communication, suggesting more integration is needed between public relation and human resource functions. The study, which evaluates the depth of HR management's understanding of employee concerns, decision-making processes, and communication channel preferences, shows that employees did not agree with HR survey data projecting satisfaction with benefits communication and choice, indicating strategy derived exclusively from the survey could be flawed.
ISSN:1080-6792