Papermaking furnish: A story of disruptive innovations

The long-term price development of paper and pulp products has raised questions about the innovativeness of the paper branch and about the ability of companies to sell value-added products to high-end customer segments. Clayton M Christensen from Harvard Business School has conducted groundbreaking...

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Bibliographic Details
Published in:PPI 2005-03, Vol.47 (3), p.25
Main Author: Lehtonen, Juhani
Format: Magazinearticle
Language:English
Subjects:
Disruptive innovation
Innovations
Market positioning
Market segments
Paperboard
Product differentiation
Pulp & paper industry
Pulp & paper mills
Value added
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Summary:The long-term price development of paper and pulp products has raised questions about the innovativeness of the paper branch and about the ability of companies to sell value-added products to high-end customer segments. Clayton M Christensen from Harvard Business School has conducted groundbreaking research into innovation and one of his major findings is that major companies fail because they are listening to their customers and aim to channel their innovations into products that are positioned for high added value and high margin segments. Good managers who concentrate on their core business to create added value also inadvertently create the basis for losing the business in the long run by not concentrating on the low margin niche markets.
ISSN:0033-409X