Advertising Age Marketing 100

A listing of Advertising Age's top 100 marketing executives is presented. Susan Jacolow of Warner-Lambert Co. engineered the marketing launch of Cool Mint Listerine, the successful extension of the mouthwash brand. Listerine's food and drugstore has increased to 35% of the $532 million mar...

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Bibliographic Details
Published in:Advertising age 1993-07, Vol.64 (28), p.S1
Main Authors: Winters, Patricia, Lawrence, Jennifer, Fitzgerald, Kate, Teinowitz, Ira
Format: Article
Language:English
Subjects:
Executives
Manycompanies
Market strategy
Marketing
Online Access:Get full text
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