E-mail for customer acquisition; avoiding costly mistakes

Questions on e-mail for customer acquisition and avoiding e-mail costly mistakes are answered. E-mail can be use as a customer acquisition tool by carefully targeting your efforts to customers who already have a high affinity for your brand or product. Two great ways to do this are to bring customer...

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Bibliographic Details
Published in:B to B 2006-02, Vol.91 (2), p.21
Main Author: Robinson, Tricia
Format: Magazinearticle
Language:English
Subjects:
Customer feedback
Customer relations
Customers
E-mail marketing
Electronic mail systems
Errors
Guidelines
Marketing
Marketing industry
Methods
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Summary:Questions on e-mail for customer acquisition and avoiding e-mail costly mistakes are answered. E-mail can be use as a customer acquisition tool by carefully targeting your efforts to customers who already have a high affinity for your brand or product. Two great ways to do this are to bring customers into the e-mail channel and to find new customers by borrowing credibility from a trusted source. To improve the likelihood of error-free campaigns, try the following: 1. Set your campaign calendar. 2. Establish a campaign checklist. 3. Check and double-check for the unsubscribes.
ISSN:1530-2369
1944-7752