Stepping out of the box

Best-selling business author Michael Michalko lead the Summer Seminar of the Agricultural Relations Council in August of 1994. Michalko drew from his recent book Thinkertoys to show ag communicators how to discover breakthrough ideas. To best illustrate spontaneous perceptual restructuring, or out-o...

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Bibliographic Details
Published in:Agri marketing 1994-10, Vol.32 (9), p.16
Main Author: Mejia, Jay
Format: Magazinearticle
Language:English
Subjects:
Agribusiness
Coins
Creativity
Marketing
Public relations
Online Access:Get full text
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