Multinational corp. subsidiary units must manage learning capabilities

Subsidiaries of multinational corporations (MNC) that nurture and manage exploratory and exploitative learning put their parent companies in closer touch with local markets worldwide, according to Esra Gencturk and Aysegul Ozsomer in their article, "A Resource-Based Model of Market Learning in...

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Bibliographic Details
Published in:Marketing News 2003-09, Vol.37 (19), p.62
Main Authors: Axinn, Catherine N, Diamantopoulos, Adamantios, Durden, Geoffrey R, Holzmuller, Hartmut H
Format: Article
Language:English
Subjects:
Knowledge management
Marketing
Multinational corporations
Organizational learning
Subsidiaries
Online Access:Get full text
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