International Marketing Course Should Stress Trade Barriers, Small-Firm Exporting/Importing

International marketing courses should focus on barriers to international trade and the management options for dealing with them, and serve students who intend to work in smaller firms or as entrepreneurs. This approach and positioning is more in line with the realities of the job market, according...

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Bibliographic Details
Published in:Marketing news 1983-08, Vol.17 (16), p.12
Main Authors: Meloan, Taylor W, Graham, John L
Format: Article
Language:English
Subjects:
Business schools
Colleges & universities
Curricula
Focus
International
Marketing
Service introduction
Small business
Students
Online Access:Get full text
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Summary:International marketing courses should focus on barriers to international trade and the management options for dealing with them, and serve students who intend to work in smaller firms or as entrepreneurs. This approach and positioning is more in line with the realities of the job market, according to research. Very few schools and colleges of business administration offer international marketing courses; however, when offered, it is a popular elective. Students learn how large multinationals penetrate foreign markets, and they act as though they were participating in such global efforts. Then comes the problem of job placement. Placement directors at large business schools report that the multinational-company focus of international marketing courses fosters and reinforces unrealistic student expectations, since very few entry-level positions exist in that area. Thus, instead of teaching students about marketing on a global scale, it might be more appropriate to focus on export and import opportunities for entrepreneurs and managers of smaller businesses hoping to expand abroad. The areas of trade barriers that should be covered in such a course are: 1. financial, 2. legal, 3. cultural, and 4. psychological.
ISSN:0025-3790