Two takes on facility marketing

A consulting firm shares its findings of how well nursing homes market themselves. There are several ways that facilities lose admissions. The impact of the condition of a nursing home entrance is amazing. People coming to your facility are generally tense, nervous and wishing their situation were d...

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Bibliographic Details
Published in:Long-Term Living 1998-10, Vol.47 (10), p.70
Main Author: Macknick, Frank J
Format: Article
Language:English
Subjects:
Assisted living facilities
Consulting firms
Decision making
Guidelines
Hearing aids
Market strategy
Nursing care
Nursing homes
Patient admissions
Residential care facilities
Retirement communities
Services
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Summary:A consulting firm shares its findings of how well nursing homes market themselves. There are several ways that facilities lose admissions. The impact of the condition of a nursing home entrance is amazing. People coming to your facility are generally tense, nervous and wishing their situation were different. Second, most people working with inquiries do not give them enough time. Third, since tours are almost always rushed, tour givers generally forget to introduce the visitors to the other staff members. The 4th way admissions are lost involves the simplest procedure of all - inquiry takers do not ask for the admissions. Finally, a follow up is rarely made to the visitor. Other guidelines for successful marketing of nursing homes are presented.
ISSN:1061-4753
2573-8909
2573-8917