Promoting CR reports at RBC

Creating a high-quality corporate responsibility (CR) report can take months of hard work, but there is a good chance that the report will go unnoticed because people do not know it exists or feel it is not written with their interests in mind. Here are some examples of how to built awareness and re...

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Bibliographic Details
Published in:Corporate Responsibility Management 2005-12, Vol.2 (3), p.20
Main Author: Patterson, Lynn
Format: Article
Language:English
Subjects:
Advertising
Audiences
Company reports
Consumers
Corporate responsibility
Employees
Executives
Guidelines
Intranets
Planning
Stakeholders
Trends
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Summary:Creating a high-quality corporate responsibility (CR) report can take months of hard work, but there is a good chance that the report will go unnoticed because people do not know it exists or feel it is not written with their interests in mind. Here are some examples of how to built awareness and readership for CR report: 1. Engage executives send an advance copy of the CR report so every single executive in the company, with a signed letter from the CEO asking executives to review the report, become familiar with its content and promote the report internally and externally. 2. Let employees know the report is on the way with a graphic ad on the homepage of the corporate intranet site and all business sites. 3. Make some fuss on publication today. 4. Provide an online communications toolkit to help employees distribute and promote the report themselves.
ISSN:1744-0157
1744-0165