Activating Equity

According to a 2017 report, Black Americans are 75% more likely to live in areas near facilities that produce hazardous waste than other Americans. Given the nature and scale of the problem, Dr. Maureen Licht-veld, a professor at Tulane University School of Public Health and Tropical Medicine and th...

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Bibliographic Details
Published in:Medical Marketing and Media 2020-09, Vol.55 (8), p.44-46
Main Author: Entis, Laura
Format: Magazinearticle
Language:English
Subjects:
Community
Discrimination in medical care
Hasbrouck, LaMar
Health aspects
Health disparities
Marketing
Medical care discrimination
Medical personnel
Public health
Social aspects
Online Access:Get full text
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Summary:According to a 2017 report, Black Americans are 75% more likely to live in areas near facilities that produce hazardous waste than other Americans. Given the nature and scale of the problem, Dr. Maureen Licht-veld, a professor at Tulane University School of Public Health and Tropical Medicine and the president of the Hispanic-Serving Health Professions Schools, believes that "to begin to address the historic burden of health disparities and inequities, it's key to take a systems approach, not a one-off approach." "Marketing simply must be driven by diverse and inclusive teams that best represent our society, and nowhere is this more important than in health." Because biases are varied and often ingrained, a surface-level approach isn't going to cut it, Rivera says.
ISSN:0025-7354