GLOBAL HOTTEST BRANDS; AKB48

Yasushi Akimoto not only created the world's largest pop band, AKB48, he's also master of a marketing machine that's unrivaled in Japan. Fans include girls who want to be in the band, and guys who want to be with the band members. Management maximizes engagement by allowing fans to vo...

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Bibliographic Details
Published in:Advertising Age 2011-12, Vol.82 (43), p.10
Main Author: Beattie, Anita Chang
Format: Article
Language:English
Subjects:
Akimoto, Yasushi
Analysis
Endorsements
Girls
Interactive marketing
Marketing
Musical groups
Muslims
Officials and employees
Popular music
Women television personalities
Online Access:Get full text
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