Social Media revenue on the rise

`Marketers will begin to transition from `onetime placement and click of ads' toward `ongoing engagement' with the Internet user and will therefore allocate a higher percentage of their advertising budget to social networking sites,' says Neha Gupta, senior research analyst at Gartner...

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Bibliographic Details
Published in:Malaysian Business 2012-02, p.8
Main Author: Mior Azhar
Format: Article
Language:English
Subjects:
Advertising revenue
Computer & video games
Social networks
Online Access:Get full text
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