What is ‘neuromarketing’? A discussion and agenda for future research

Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely unaware of such advances and their huge potential. In...

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Bibliographic Details
Published in:International journal of psychophysiology 2007-02, Vol.63 (2), p.199-204
Main Authors: Lee, Nick, Broderick, Amanda J., Chamberlain, Laura
Format: Article
Language:English
Subjects:
Advertising as Topic - ethics
Advertising as Topic - methods
Brain - physiology
Brain Mapping - methods
Cooperative Behavior
Humans
Interinstitutional Relations
Marketing
Neuroeconomics
Neuroimaging
Neuromarketing
Neuroscience
Neurosciences - ethics
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