Retail grocery store marketing strategies and obesity: an integrative review

In-store food marketing can influence food-purchasing behaviors and warrants increased attention given the dramatic rise in obesity. Descriptive and experimental studies of key marketing components have been conducted by consumer scientists, marketing researchers, and public health experts. This rev...

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Bibliographic Details
Published in:American journal of preventive medicine 2012-05, Vol.42 (5), p.503-512
Main Authors: Glanz, Karen, Bader, Michael D M, Iyer, Shally
Format: Article
Language:English
Subjects:
Attention
Diet
Eating disorders
Food
Food industry
Grocery stores
Health Promotion - methods
Healthy food
Humans
Laboratories
Marketing
Marketing - methods
Marketing - organization & administration
Obesity
Obesity - prevention & control
Promotion
Public health
Research (statistical design)
Sales
Strategy
Online Access:Get full text
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