Playing Hard-to-Get: A New Look at an Old Strategy

According to dating folklore, playing "hard-to-get" is an effective strategy for attracting prospective mates. However, some research suggests that this strategy could backfire if it leads prospective mates to withhold their attraction in return. The present research aimed to review the sc...

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Bibliographic Details
Published in:The Journal of sex research 2023-03, Vol.60 (3), p.368-383
Main Authors: Hazel, Lori, Barker, Erin, Pronin, Emily
Format: Article
Language:English
Subjects:
Affect
Anthropology
Attachment style
Couples
Dating
Efficacy
Folklore
Gender Identity
Humans
Interpersonal Relations
Mating
Romantic relationships
Sexual Behavior
Sexual Partners
Sociocultural factors
Sociology
Strategies
Uncertainty
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