The effect of animated Sci-Fi characters’ racial presentation on narrative engagement, wishful identification, and physical activity intention among children

Abstract Characters play an integral role in animated narratives, but their visual racial presentation has received limited attention. A diverse group of U.S. children watched a 15-min physical activity-promoting animated Sci-Fi narrative. They were randomly assigned to one of three conditions, whic...

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Bibliographic Details
Published in:Journal of communication 2024-04, Vol.74 (2), p.160-172
Main Authors: Lu, Amy Shirong, Green, Melanie C, Alon, Dar
Format: Article
Language:English
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