Natural Claims on Sugary Fruit Drinks: A Randomized Experiment With U.S. Parents

Natural claims on food are largely unregulated in the U.S. This study examined the effects of natural claims on a fruit-flavored drink with added sugar (i.e., fruit drink). In 2019, U.S. parents of children aged 2–12 years (N=1,078) recruited from an online survey panel were randomized to one of thr...

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Bibliographic Details
Published in:American journal of preventive medicine 2023-11, Vol.65 (5), p.876-885
Main Authors: Hall, Marissa G., Richter, Ana Paula C., Ruggles, Phoebe R., Lee, Cristina J.Y., Lazard, Allison J., Grummon, Anna H., Higgins, Isabella C.A., Duffy, Emily W., Taillie, Lindsey Smith
Format: Article
Language:English
Subjects:
Beverages
Child
Consumer Behavior
Fruit
Humans
Parents
Sugars
Surveys and Questionnaires
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Summary:Natural claims on food are largely unregulated in the U.S. This study examined the effects of natural claims on a fruit-flavored drink with added sugar (i.e., fruit drink). In 2019, U.S. parents of children aged 2–12 years (N=1,078) recruited from an online survey panel were randomized to one of three arms: natural claim on a fruit drink, 100% all-natural claim, or a no-claim control. Parents reported their intentions and perceptions regarding fruit drinks using 1–5 response scales. Analysis occurred in 2022–2023. Both natural claims led parents to have higher intentions to purchase a fruit drink for their child than the control (average differential effect=0.20–0.24, both p
ISSN:0749-3797
1873-2607
1873-2607
DOI:10.1016/j.amepre.2023.06.015