Supporting and Incentivizing Peer Leaders for an Internet-Based Private Peer Community for Youths With Type 1 Diabetes: Social Network and Directed Content Analysis

• Published in: Journal of medical Internet research 2023-12, Vol.25 (1), p.e48267-e48267
• Main Authors: Wu, Nancy, Wang, Susan Joanne, Brazeau, Anne-Sophie, Chan, Deborah, Mussa, Joseph, Nakhla, Meranda, Elkeraby, Mariam, Ell, Maryna, Prevost, Melinda, Lepine, Laurie, Panagiotopoulos, Constadina, Mukerji, Geetha, Butalia, Sonia, Henderson, Mélanie, Da Costa, Deborah, Rahme, Elham, Dasgupta, Kaberi
• Format: Article
• Language: English
• Subjects: Adolescent; Blame; Canada; Chronic illnesses; Comments; Communication; Community; Content analysis; Diabetes; Diabetes Mellitus, Type 1 - therapy; Glucose; Humans; Information services; Information services industry; Infusion pumps; Insulin; Insurance; Internet; Leadership; Motivation; Network centrality; Original Paper; Peers; Polls & surveys; Social Media; Social network analysis; Social Networking; Social networks; Social Support; Stigma; Teenagers; Type 1 diabetes; Type 1 diabetes mellitus; Youth
• ISSN: 1438-8871; 1439-4456; 1438-8871
• DOI: 10.2196/48267

Youths with type 1 diabetes (T1D) frequently experience stigma. Internet-based peer communities can mitigate this through social support but require leaders to catalyze exchange. Whether nurturing potential leaders translates into a central role has not been well studied. Another issue understudied in such communities is lurking, the viewing of exchanges without commenting or posting. We aimed to assess the centrality of the peer leaders we selected, trained, and incentivized within the Canadian Virtual Peer Network (VPN)-T1D. This is a private Facebook (Meta Platforms, Inc) group that we created for persons aged 14 to 24 years with T1D. We specifically sought to (1) compare a quantitative estimate of network centrality between peer leaders and regular members, (2) assess the proportions of network exchanges that were social support oriented, and (3) assess proportions of high engagement (posts, comments, reactions, and votes) and low engagement (lurking) exchanges. We recruited peer leaders and members with T1D from prior study cohorts and clinics. We trained 10 leaders, provided them with a monthly stipend, and encouraged them to post on the private Facebook group we launched on June 21, 2017. We extracted all communications (posts, messages, reactions, polls, votes, and views) that occurred until March 20, 2020. We calculated each member's centrality (80% of higher engagement communications comprising posts, comments, and reactions plus 20% of members with whom they connected). We divided each member's centrality by the highest centrality to compute the relative centrality, and compared the mean values between leaders and members (linear regression). We calculated the proportions of communications that were posts, comments, reactions, and views without reaction. We performed content analysis with a social support framework (informational, emotional, esteem-related, network, and tangible support), applying a maximum of 3 codes per communication. VPN-T1D gained 212 regular members and 10 peer leaders over 33 months; of these 222 members, 26 (11.7%) exited. Peer leaders had 10-fold higher relative centrality than regular members (mean 0.53, SD 0.26 vs mean 0.04, SD 0.05; 0.49 difference; 95% CI 0.44-0.53). Overall, 91.4% (203/222) of the members connected at least once through posts, comments, or reactions. Among the 75,051 communications, there were 5109 (6.81%) posts, comments, and polls, 6233 (8.31%) reactions, and 63,709 (84.9%) views (lurking). Moreov