Directing the public to evidence-based online content

To direct online users searching for gynecologic cancer information to accurate content, the Centers for Disease Control and Prevention's (CDC) ‘Inside Knowledge: Get the Facts About Gynecologic Cancer’ campaign sponsored search engine advertisements in English and Spanish. From June 2012 to Au...

Full description

Saved in:
Bibliographic Details
Published in:Journal of the American Medical Informatics Association : JAMIA 2015-04, Vol.22 (e1), p.e39-e41
Main Authors: Cooper, Crystale Purvis, Gelb, Cynthia A, Vaughn, Alexandra N, Smuland, Jenny, Hughes, Alexandra G, Hawkins, Nikki A
Format: Article
Language:English
Subjects:
Advertising as Topic
Centers for Disease Control and Prevention (U.S.)
Evidence-Based Medicine
Female
Genital Neoplasms, Female
Health Promotion - methods
Humans
Internet
Marketing of Health Services
Search Engine
United States
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:To direct online users searching for gynecologic cancer information to accurate content, the Centers for Disease Control and Prevention's (CDC) ‘Inside Knowledge: Get the Facts About Gynecologic Cancer’ campaign sponsored search engine advertisements in English and Spanish. From June 2012 to August 2013, advertisements appeared when US Google users entered search terms related to gynecologic cancer. Users who clicked on the advertisements were directed to relevant content on the CDC website. Compared with the 3 months before the initiative (March–May 2012), visits to the CDC web pages linked to the advertisements were 26 times higher after the initiative began (June–August 2012) (p
ISSN:1067-5027
1527-974X
DOI:10.1136/amiajnl-2014-002701