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Environmental Risk Perception, Risk Culture, and Pro-Environmental Behavior

Mixed evidence exists regarding the relationship between environmental risk perception and pro-environmental behavior. This study uses an existing online survey conducted by the Center of Ecological Civilization (CEC) of China University of Geosciences from December 2015 to March 2016 and examines h...

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Published in:	International journal of environmental research and public health 2020-03, Vol.17 (5), p.1750
Main Authors:	Zeng, Jingjing, Jiang, Meiquan, Yuan, Meng
Format:	Article
Language:	English
Subjects:	Asian cultural groups Behavior Climate change Collectivism Cultural groups Culture Egalitarianism Environmental behavior Environmental impact Environmental protection Environmental risk Environmentalism Ethnicity Ethnocentrism Hierarchies Hypotheses Influence Perception Perceptions Preferences Risk Risk perception Risk taking Social structure Society Studies Theory Youth
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container_title	International journal of environmental research and public health
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creator	Zeng, Jingjing Jiang, Meiquan Yuan, Meng
description	Mixed evidence exists regarding the relationship between environmental risk perception and pro-environmental behavior. This study uses an existing online survey conducted by the Center of Ecological Civilization (CEC) of China University of Geosciences from December 2015 to March 2016 and examines how cultural bias influences environmental risk perception and behavior. We found that an individual's pro-environmental behavior is not only influenced by environmental risk perception, but also by his or her cultural worldviews. Built on culture theory (CT), our empirical results suggest that young Chinese people are more located in "high-group" culture, where egalitarian culture and hierarchical culture dominate. The higher scores of hierarchical and egalitarian cultures of Chinese youth, the more likely they are to protect the environment. Moreover, the relationship between cultural worldviews and pro-environmental behaviors are mediated by perceived environmental risks.
doi_str_mv	10.3390/ijerph17051750
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subjects	Asian cultural groups Behavior Climate change Collectivism Cultural groups Culture Egalitarianism Environmental behavior Environmental impact Environmental protection Environmental risk Environmentalism Ethnicity Ethnocentrism Hierarchies Hypotheses Influence Perception Perceptions Preferences Risk Risk perception Risk taking Social structure Society Studies Theory Youth
title	Environmental Risk Perception, Risk Culture, and Pro-Environmental Behavior
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