Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK: findings from a repeat cross-sectional survey before, during and after implementation

BackgroundIn the UK, a ban on the open display of tobacco products at the point of sale (POS) was phased in between 2012 and 2015. We explored any impact of the ban on youth before, during and after implementation.MethodsA repeat cross-sectional in-home survey with young people aged 11–16 years old...

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Bibliographic Details
Published in:Tobacco control 2020-05, Vol.29 (3), p.282-288
Main Authors: Ford, Allison, MacKintosh, Anne Marie, Moodie, Crawford, Kuipers, Mirte A G, Hastings, Gerard B, Bauld, Linda
Format: Article
Language:English
Subjects:
Adolescent
Adolescent Behavior
Adolescents
advertising and promotion
Bans
Child
Child Behavior
Cigarette Smoking
Cigarettes
Commerce - legislation & jurisprudence
Cross-sectional studies
Female
Field study
Health Behavior
Health Policy
Health Promotion
Health Status
Humans
Legislation, Drug
Male
Marketing - legislation & jurisprudence
Middle class
Odds Ratio
Original Research
Perceptions
Polls & surveys
prevention
public policy
Retail stores
Smoking
Sociodemographics
Teenagers
Tobacco
Tobacco Industry - economics
Tobacco Industry - legislation & jurisprudence
Tobacco Products - economics
Tobacco Products - legislation & jurisprudence
United Kingdom
Working class
Young adults
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Summary:BackgroundIn the UK, a ban on the open display of tobacco products at the point of sale (POS) was phased in between 2012 and 2015. We explored any impact of the ban on youth before, during and after implementation.MethodsA repeat cross-sectional in-home survey with young people aged 11–16 years old in the UK was conducted preban (2011, n=1373), mid-ban (2014, n=1205) and postban (2016, n=1213). The analysis focuses on the never-smokers in the sample (n=2953 in total). Preban, we quantified the associations of noticing cigarettes displayed at POS and cigarette brand awareness with smoking susceptibility. We measured any change in noticing cigarettes displayed at POS, cigarette brand awareness and smoking susceptibility between preban, mid-ban and postban. Postban, we assessed support for a display ban, perceived appeal of cigarettes and perceived acceptability of smoking as a result of closed displays.ResultsPreban, noticing cigarettes displayed at POS (adjusted OR [AOR]=1.97, 95% CI 1.30 to 2.98) and higher brand awareness (AOR=1.15, 95% CI 1.03 to 1.29) were positively associated with smoking susceptibility. The mean number of brands recalled declined from 0.97 preban to 0.69 postban (p
ISSN:0964-4563
1468-3318
DOI:10.1136/tobaccocontrol-2018-054831