Cultural Components of Sex Differences in Color Preference

Preferences for pink and blue were tested in children aged 4–11 years in three small‐scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian...

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Bibliographic Details
Published in:Child development 2021-07, Vol.92 (4), p.1574-1589
Main Authors: Davis, Jac T. M., Robertson, Ellen, Lew‐Levy, Sheina, Neldner, Karri, Kapitany, Rohan, Nielsen, Mark, Hines, Melissa
Format: Article
Language:English
Subjects:
Australia
Children
Congo
Cultural differences
Empirical
Female
Gender differences
Humans
Male
Pairing
Preferences
Sex Characteristics
Sex differences
Vanuatu
Villages
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Summary:Preferences for pink and blue were tested in children aged 4–11 years in three small‐scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds − 0.31–0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.
ISSN:0009-3920
1467-8624
DOI:10.1111/cdev.13528