Scaling up the discovery of hesitancy profiles by identifying the framing of beliefs towards vaccine confidence in Twitter discourse

Our study focused on the discovery of how vaccine hesitancy is framed in Twitter discourse, allowing us to recognize at-scale all tweets that evoke any of the hesitancy framings as well as the stance of the tweet authors towards the frame. By categorizing the hesitancy framings that propagate misinf...

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Bibliographic Details
Published in:Journal of behavioral medicine 2023-04, Vol.46 (1-2), p.253-275
Main Authors: Weinzierl, Maxwell A., Hopfer, Suellen, Harabagiu, Sanda M.
Format: Article
Language:English
Subjects:
Analysis
Attitude to Health
Attitudes
Civil rights
Conspiracy
Content analysis
Coronaviruses
COVID-19
COVID-19 Vaccines
Discourse
Discovery
False information
Family Medicine
Frame analysis
General Practice
Health behavior
Health Psychology
Human papillomavirus
Humans
Immunization
Medical research
Medicine
Medicine & Public Health
Microblogs
Misinformation
Morality
News media
Public health
Social Media
Social networks
Vaccination
Vaccines
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Summary:Our study focused on the discovery of how vaccine hesitancy is framed in Twitter discourse, allowing us to recognize at-scale all tweets that evoke any of the hesitancy framings as well as the stance of the tweet authors towards the frame. By categorizing the hesitancy framings that propagate misinformation, address issues of trust in vaccines, or highlight moral issues or civil rights, we were able to empirically recognize their ontological commitments. Ontological commitments of vaccine hesitancy framings couples with the stance of tweet authors allowed us to identify hesitancy profiles for two most controversial yet effective and underutilized vaccines for which there remains substantial reluctance among the public: the Human Papillomavirus and the COVID-19 vaccines. The discovered hesitancy profiles inform public health messaging approaches to effectively reach Twitter users with promise to shift or bolster vaccine attitudes.
ISSN:0160-7715
1573-3521
1573-3521
DOI:10.1007/s10865-022-00328-z