Online Grocery Shopping Behaviors and Attitudes Among Asian Americans

How online grocery shopping behaviors differ among Asian American (AA) ethnic subgroups and acculturation level is unknown. From June 9–15, 2020, we administered an online survey to a nationally-derived nonprobability sample of 2,895 AA adults, including 1,737 East, 570 South, and 587 Southeast Asia...

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Bibliographic Details
Published in:Journal of immigrant and minority health 2023-04, Vol.25 (2), p.496-504
Main Authors: Rummo, Pasquale E., Ali, Shahmir H., Kranick, Julie, Thorpe, Lorna E., Yi, Stella S.
Format: Article
Language:English
Subjects:
Acculturation
Adult
Adults
Asian
Asian Americans
Attitude
Brief Communication
Comparative Law
Consumer Behavior
Coronaviruses
COVID-19
Cultural factors
Educational attainment
Food
Food Preferences
Food quality
Groceries
Healthy food
Humans
Inequality
International & Foreign Law
Internet
Medicine
Medicine & Public Health
Minority & ethnic groups
Private International Law
Public Health
Regression analysis
Shopping
Sociodemographics
Sociology
Subgroups
Surveys and Questionnaires
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Summary:How online grocery shopping behaviors differ among Asian American (AA) ethnic subgroups and acculturation level is unknown. From June 9–15, 2020, we administered an online survey to a nationally-derived nonprobability sample of 2,895 AA adults, including 1,737 East, 570 South, and 587 Southeast Asian adults, assessing online grocery shopping (yes/no, frequency, reasons). We used logistic regression to compare responses by subgroup and acculturation score, controlling for sociodemographics. Thirty-percent of participants reported shopping online for groceries in a typical month, with a higher percentage among South (45%) versus East Asian adults (23%). Participants with low (vs. high) acculturation scores were more likely to report a lack of special foods (OR = 0.7; 95% CI: 0.5–0.98) and poor food quality (OR = 0.6; 95% CI: 0.4–0.7) as preventing them from shopping online. Online grocery shopping has the capacity to address inequities in health, potentially via culturally-tailored programs designed for less-acculturated AA adults.
ISSN:1557-1912
1557-1920
1557-1920
DOI:10.1007/s10903-022-01433-6